Terms of Service

These Terms of Service govern your access to and use of the website at sapixai.com and any content production, creative, advertising or related services provided by Crescitax Limited, trading as SapixAI, a private limited company registered in England and Wales under company number 16800379, with its registered office at 84 Elspeth Road, London, England, SW11 1DR (referred to in these terms as "SapixAI", "we", "us" or "our").

By accessing our website, booking a call, requesting a quote or commissioning work from us, you confirm that you have read, understood and agree to be bound by these terms. If you are acting on behalf of a company or other organisation, you confirm that you have authority to bind that organisation, and references to "you" include that organisation.

Where we enter into a separate written statement of work, proposal, order form or service agreement with you, that document will prevail over these terms to the extent of any conflict. These terms were first published in January 2025 and were last updated in September 2026.

SapixAI is an AI native content studio. Our services include the concepting, production and delivery of UGC style video content, cinematic advertising spots, static advertisement creatives and AI influencer content, together with related creative strategy and iteration services, for ecommerce brands and marketing teams.

Each engagement begins with a brief and a written quote or proposal setting out the agreed scope, deliverables, timeline, revision rounds and fees. A project is confirmed, and production begins, once you have accepted the quote in writing and paid any deposit or first instalment specified in it. Indicative delivery timescales, such as our typical 5 to 7 day turnaround, run from the point at which we have received both the confirmed brief and all materials reasonably required from you.

We may update, expand or withdraw particular services from time to time; the services applicable to your engagement are those described in your accepted quote.

You agree to provide us, in a timely manner, with accurate briefs, brand guidelines, product information, access and materials reasonably required to deliver your project, and to respond to our reasonable requests for feedback or approval. Delays in providing materials or approvals may extend delivery timelines accordingly.

When you supply brand assets, footage, photography, voice recordings or other materials to us, you represent and warrant that you own them or hold all licences, rights, consents and permissions necessary for us to use them in your project, including, where applicable, the consent of any identifiable individuals featured. You retain all ownership of your materials. You grant us a non exclusive, royalty free licence to use, reproduce and adapt your materials solely to the extent required to deliver the commissioned work.

You agree not to supply materials that are unlawful, defamatory, infringing, misleading or otherwise objectionable, and to indemnify us against claims, losses and expenses arising from materials or instructions you provide that breach this section.

Our deliverables are created using generative artificial intelligence tools, combined with human creative direction, editing and quality control. By engaging us, you acknowledge and accept the following characteristics of AI generated content.

4.1 Variability. Generative AI outputs can vary and may occasionally contain visual artefacts, inconsistencies or factual inaccuracies. We apply human review before delivery, but you are responsible for reviewing final deliverables before publishing or distributing them.

4.2 Synthetic people. Unless you have supplied real footage, any people appearing in AI generated content we produce are synthetic and are not intended to depict real, identifiable individuals.

4.3 Compliance. You are responsible for ensuring that your publication and use of the deliverables complies with the advertising standards, consumer protection rules and platform policies applicable in your market, including, where relevant, the UK Code of Non broadcast Advertising and Direct and Promotional Marketing (the CAP Code), ASA guidance, and the advertising policies of platforms such as Meta, TikTok and Google.

4.4 No model training. We do not use your materials or deliverables to train or improve publicly available AI models without your explicit prior written consent.

Each project includes the number of revision rounds stated in your quote. A revision round consists of a consolidated set of reasonable changes consistent with the original brief. Requests that introduce a new creative direction, new products or substantial changes beyond the agreed scope constitute a change of brief and may be quoted separately.

Deliverables are deemed accepted when you confirm approval in writing, when you publish or make commercial use of them, or 14 days after delivery if you have not raised any specific, reasoned objections within that period, whichever occurs first. Upon acceptance, the project is considered complete.

Subject to full payment of all fees due, we grant you a perpetual, worldwide, non exclusive, royalty free licence to use, reproduce, adapt and distribute the final approved deliverables for your own marketing and advertising purposes, including organic and paid media. You may not resell or sublicense the deliverables as stand alone creative products to third parties without our written consent.

We retain all rights in our pre existing materials, workflows, prompts, templates, know how and production methods. Raw project files, working files, prompts and edit sources are not included in any delivery unless expressly agreed in writing and may be subject to additional fees.

Unless you notify us otherwise in writing, we may reference the engagement and showcase final deliverables in our portfolio, on our website and on our social channels for self promotional purposes. Where the legal protection of AI generated works is limited or uncertain in a given jurisdiction, our mutual rights in the deliverables are governed by the licence granted in this section.

Fees are quoted per project or per monthly plan, are stated in pounds sterling unless otherwise agreed, and are exclusive of VAT and any other applicable taxes, which will be added where required by law.

Unless your quote states otherwise, invoices are payable within 14 days of the invoice date. For project work we may require a deposit before production begins, with the balance due on delivery or acceptance. Monthly plans are billed in advance, renew automatically each month and can be cancelled with 30 days written notice; unless expressly agreed, no long term contracts apply.

If payment is late, we may suspend work on current and future projects until payment is received, and we reserve the right to charge interest and fixed compensation on overdue amounts in accordance with the Late Payment of Commercial Debts (Interest) Act 1998. Licence rights in deliverables under section 6 take effect only upon full payment.

If you cancel a confirmed project before completion, fees for work already performed, together with any non recoverable costs reasonably incurred, remain payable. Deposits are non refundable once production has begun. Monthly plans may be paused or cancelled with 30 days written notice, effective from the end of the notice period; no refunds are given for the current billing period except where required by law. We may decline or discontinue work that is unlawful, that breaches these terms or that we reasonably believe could damage our reputation, in which case amounts paid for work not yet performed will be refunded.

Each party agrees to keep confidential any non public business, technical, financial or creative information disclosed by the other party in connection with an engagement, and to use it only for the purpose of that engagement. This obligation does not apply to information that is or becomes public other than through breach of this section, was already lawfully known to the receiving party, is independently developed, or must be disclosed by law or regulation. These confidentiality obligations continue for 3 years after the end of the relevant engagement.

We warrant that we will provide our services with reasonable skill and care, in a professional manner consistent with good industry practice. Other than this warranty and any rights that cannot be excluded by law, all warranties, conditions and terms implied by statute or common law are excluded to the fullest extent permitted. In particular, and without limiting the foregoing, we do not warrant that any content will achieve specific commercial results, engagement levels, conversion rates or advertising performance, since such outcomes depend on factors outside our control, including your media spend, targeting, product and market conditions.

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited.

Subject to the foregoing, we are not liable for any indirect, special or consequential loss, loss of profit, loss of revenue, loss of business, loss of goodwill or loss of anticipated savings, whether arising in contract, tort (including negligence) or otherwise. We are also not liable for losses arising from your publication or use of deliverables, including decisions by advertising platforms to reject, restrict or remove content.

Subject to the foregoing, our total aggregate liability arising out of or in connection with any engagement is limited to the total fees paid by you to us for that engagement in the 6 months preceding the event giving rise to the claim.

The content of this website, including showreels, case studies, videos, imagery, text and branding, belongs to SapixAI or its clients and is displayed for demonstration and portfolio purposes. You may view the website for your personal and internal business evaluation, but you may not copy, reproduce, redistribute, scrape or reuse any of its content without our prior written permission.

You agree not to misuse the website, including by attempting to gain unauthorised access to our systems, introducing malicious code, or using the website in any way that is unlawful or that could damage its availability or integrity. We aim to keep the website accurate and available but do not guarantee uninterrupted, error free access, and we may suspend or modify it at any time without notice.

Our website and workflows may involve third party services such as scheduling tools, payment providers, hosting platforms and social networks. We are not responsible for the content, terms, privacy practices or availability of third party services, and your use of them is governed by their own terms and policies.

Neither party is liable for any delay or failure to perform its obligations caused by events beyond its reasonable control, including acts of God, epidemics, strikes, utility or network failures, unavailability of essential third party platforms, or governmental action, provided the affected party notifies the other promptly and uses reasonable endeavours to resume performance. If such an event continues for more than 60 days, either party may terminate the affected engagement on written notice, with fees payable for work performed to date.

Entire agreement. These terms, together with any accepted quote or signed agreement, constitute the entire agreement between you and us in relation to the relevant engagement and supersede all prior discussions and understandings.

Severability. If any provision of these terms is found to be invalid or unenforceable, the remaining provisions continue in full force and effect.

Waiver. No failure or delay in exercising any right under these terms operates as a waiver of that right.

Assignment. You may not assign or transfer your rights or obligations under these terms without our prior written consent. We may assign our rights and obligations to an affiliate or in connection with a reorganisation, merger or sale of our business.

Third party rights. Except as expressly stated, nothing in these terms confers any right on any person who is not a party under the Contracts (Rights of Third Parties) Act 1999.

Changes. We may update these terms from time to time. The version in force at the time your engagement is confirmed applies to that engagement. The current version is always published on this page.

These terms, and any dispute or claim arising out of or in connection with them or their subject matter (including non contractual disputes or claims), are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim, except that if you are a consumer resident elsewhere in the United Kingdom you may also bring proceedings in your local courts.

If you have any questions about these terms, please contact us by email at riccardo@sapixai.com or in writing to Crescitax Limited (trading as SapixAI), 84 Elspeth Road, London, England, SW11 1DR, United Kingdom.